Channel

Instagram

Handle Instagram DMs and story replies in the same inbox as everything else.

Connect your Instagram Business or Creator account and DMs land in CustomerHero alongside web chat, email, and WhatsApp. The AI agent answers product and order questions; humans pick up brand and creator engagement when it matters. Story replies, comments-to-DM, and product tag DMs all come through the same surface.

What you get

Same inbox, same AI, same playbook

  • Instagram DMs in the same inbox as your other channels.
  • Story-reply and comment-to-DM handling out of the box.
  • AI agent grounded in your product catalog for shopping questions.
  • Image and video message support.
  • Handoff with full thread context — no re-introduction needed.
Setup

Connect in a few minutes

  1. 1

    Open Settings → Channels in your CustomerHero dashboard and click Add Instagram.

  2. 2

    Connect your Instagram Business or Creator account via Meta Business Manager.

  3. 3

    Pick which chatbot answers DMs and which queue gets human escalations.

  4. 4

    (Optional) Configure rules for story replies and comment-to-DM events.

  5. 5

    Send a test DM from another account; you'll see it appear in the inbox.

Looking for another channel?

CustomerHero supports web widget, WhatsApp, email, Telegram, and Instagram out of the box. The same inbox handles them all.

Stop choosing between AI and a real support team.

Ship a grounded AI agent and a shared inbox in the same product, on every channel your customers use. Free tier — no credit card.